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SRDS Merges Print Analytics with Online

first_imgIn a step to provide its clients with a more comprehensive understanding of the evolving media landscape, media rates and data provider SRDS has launched a new version of its Consumer and B-to-B online services it says aligns data from 10,000 Web sites with its magazine databases.Essentially, SRDS has combined its print and Web services, and standardized and categorized “Web-only and print-affiliated Web properties” that accept advertising into market classifications “familiar to media buyers and planners,” the company said. SRDS digital media listings include Web site Audience Metrics, featuring data from publishers, BPA Worldwide, professional health researchers PERQ/HCI, and Compete.com (which also is owned by SRDS parent WPP Media). Data collected includes site traffic and measurement of site engagement.According to SRDS president George Carens, the company developed this enhanced version “to meet the needs of the thousands of media planners and buyers using SRDS who are actively planning multi-channel campaigns.”Paid listings will continue to remain at the top of search results with the new version, SRDS said. Last November, the Nielsen Company traded SRDS to the WPP Group— a U.K.-based ad agency— in exchange for the remaining 50 percent stake in AGBNielsen Media Research, making Nielsen the group’s sole owner.last_img read more

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Shawsheen Tech To Hold Swimming Lessons For Kids On Saturdays This Fall

first_imgBILLERICA, MA — Shawsheen Tech will be holding registration for their upcoming Fall Learn to Swim Program on Tuesday, September 11, Wednesday, September 12, and Thursday, September 12, from 2:15 to 4pm, at the school’s pool. Sign-ups can also take place during any community swim time listed on its website.The cost of the program is $80 for 8 weeks.Lessons run from Saturday, September 22 to Saturday, November 17, with no class on  Saturday, October 6 (Columbus Day weekend). Class times are staggered between 9am and 1pm.Click HERE for registration form. Got a question? Contact Aquatics Director Jay Tildsley at [email protected](NOTE: The above announcement is from Shawsheen Tech.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email [email protected] this:TwitterFacebookLike this:Like Loading… RelatedShawsheen Tech To Hold Swimming Lessons For Kids On Saturdays This FallIn “Education”Shawsheen Tech To Hold Swimming Lessons For Kids On Saturdays This FallIn “Sports”Shawsheen Tech Alumni Association Announces 3 Class ReunionsIn “Education”last_img read more

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UKs Daily Mail to pay Melania Trump damages over modelling claims

first_imgU.S. first lady Melania Trump speaks during a visit to Excel Academy Public Charter School in Washington, U.S., April 5, 2017. REUTERSBritain’s Daily Mail agreed on Wednesday to pay Melania Trump an undisclosed sum and issue an apology after it published an article saying the US first lady had offered “services beyond simply modelling” in her former job.President Donald Trump’s wife, 46, had sued the publisher of the Daily Mail in Britain and also filed a $150 million (120 million pound) lawsuit against it in New York, claiming the article had cost her millions of dollars in potential business.A person familiar with the situation said the settlement was worth less than $3 million, including legal costs and damages.The Daily Mail, which runs what it calls the world’s largest English-language newspaper website, apologised for the article on Wednesday and issued a retraction on its home page.“An article on 20th August 2016 about Melania Trump… questioned the nature of her work as a professional model, and republished allegations that she provided services beyond simply modelling,” publisher Associated Newspapers said.“We accept that these allegations about Mrs Trump are not true and we retract and withdraw them … we have agreed to pay her damages and costs.”At the High Court in London, Trump’s lawyer said the article, headlined “Racy photos and troubling questions about his wife’s past that could derail Trump”, was published as a two-page spread and accompanied by an old photo of Melania Trump standing naked with her front against a wall but looking back at the camera.“Readers of the newspaper that day could not fail to miss the article”, John Kelly told the court. “The article included false and defamatory claims about the claimant which questioned the nature of her work as a professional model.“The suggestion that such allegations even merit investigation is deeply offensive and has caused a great deal of upset and distress to the claimant,” he said.last_img read more

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UH Downtown Expands Food Scholarships So Students Dont Go Hungry

first_imgLaura Isensee/Houston Public MediaOther colleges in Greater Houston that have partnered with the Houston Food Bank to provide food scholarships include Houston Community College, Lee College, San Jacinto College and Texas Woman’s University.Recent national surveys show that nearly half of college students who participated say they’ve gone hungry in the past month. In Greater Houston, one university is taking an aggressive approach to change that.Known as food scholarships, students can shop at a campus marketplace for fresh produce and other groceries on credit, often depending on how many hours of classes they take.At the University of Houston Downtown (UHD), interest in the program has skyrocketed so much this semester, that the university plans to expand it. In 2019, all students who apply will receive food scholarships.“We have students coming in — everyone is sharing the information with their friends, so whether you’re a freshman student or working on your MBA, you’re able to come to the market and shop,” said Tremaine Kwasikpui, who directs student activities at UHD.He added that the scholarships not only ease hunger, but also help students stay in school and do better in class.“What’s happening is that students are prepared for class,” Kwasikpui said. “They’re not sitting in class with a growling stomach, they’re not having headaches because they’re not eating, so they’re able to have to have food over the weekend and through the week.”As more students at UHD use the scholarships — receiving about $60 dollars worth of food for every credit hour they take — researchers from the Houston Food Bank will track how it affects their overall success on campus.Since 2018, the Houston Food Bank has expanded its food scholarships and serves at least six colleges in the region, including San Jacinto Community College and Lee College. Last year, there were about 1,000 students at Houston higher education institutions receiving food scholarships. Sharelast_img read more

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