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Gies Caterpillar Partnership Announced and More – Chicago News

first_img regions: Chicago About the AuthorJonathan PfefferJonathan Pfeffer joined the Clear Admit and MetroMBA teams in 2015 after spending several years as an arts/culture writer, editor, and radio producer. In addition to his role as contributing writer at MetroMBA and contributing editor at Clear Admit, he is co-founder and lead producer of the Clear Admit MBA Admissions Podcast. He holds a BA in Film/Video, Ethnomusicology, and Media Studies from Oberlin College.View more posts by Jonathan Pfeffer Last Updated Nov 1, 2018 by Jonathan PfefferFacebookTwitterLinkedinemail Let’s explore some of the most interesting stories that have emerged from Chicago business schools this week.Government Got You Worried? It May Be Affecting Your Shopping Habits – Kellogg InsightsNorthwestern Kellogg School of Management doctoral candidate Jessica Gamlin, along with professors of marketing Ping Dong and Aparna Labroo, found that “when consumers are thinking about politics, they are drawn to products they view as utilitarian rather than pleasurable.” In other words: “the more you fret about the state of the government, the more spartan your shopping cart might be.”Speaking with Kellogg Insights, Gamlin explains her fascination with the dissonance between a seemingly banal meal-kit ad placed amidst a divisive political debate, “I was curious about why advertisers were choosing these different podcasts to advertise on in different quantities.” Labroo also adds, “A desire for the government to do things in a more responsible manner translates into higher-order goals for the consumer, herself, to be responsible in her actions.”Dong adds, “The reason is the more people think the political system is irresponsible, the more the desire to see the government be responsible is activated, and therefore, the more the consumer’s own goal is also activated.”You can read more about the research here.Caterpillar Invests in Students’ Futures with Illinois Business-Engineering Program – Gies College of Business NewsAs part of a decades-long relationship between the University of Illinois and the Peoria-based construction equipment manufacturer, Caterpillar has recently invested in the Gies College of Business and the College of Engineering’s new collaborative Hoeft Technology & Management undergraduate minor, in which “teams of business and engineering students learn and work together to develop comprehensive solutions to real-world problems.”In the announcement, Caterpillar CTO and VP Tom Bluth says, “Becoming an affiliate of the program is a natural fit for us, because the intersection of business and engineering is at the core of how we develop the products and solutions that benefit our customers.“We’re also proud to have been connected to the T&M Program since its start: A member of our Caterpillar family had the vision to create the program and the passion to make it possible.”You can find out more about the Gies Caterpillar partnership here.Six Marketing Fundamentals Founders Need to Succeed – Chicago Booth MagazineCatherine Littell ’08Chicago Booth Magazine recently profiled Catherine Littell (’08), whose Care Concierge LLC has taken an innovative approach to senior-care consulting. Littell, an Entrepreneur-in-Residence at the James M. Kilts Center for Marketing, discussed her “multipoint approach to launching a business in the digital age.” Know your customer. “There are a lot of great ideas out there. But can you take that idea and create a product for the right customer at the right time?” Hone your message. “It’s really about understanding your customer and creating an authentic experience.” Let the data speak. “Data will tell you whatever you want it to, good or bad, so make sure you use it to inform rather than just to affirm your decisions.” Run the numbers. “Starting a business is about gut feelings, but knowing the numbers can help you figure out whether or not a business is profitable or can be profitable.” Be comfortable with change. “You’ve got to be able to trust your gut and say, ‘If it works, great, and if it doesn’t, let’s change tactics and move forward.’” Hire the right team. “If you find people who have drive and passion, plus they love your product and can define what you do and stand for, that’s really powerful.”You can read the full article here.center_img Gies Caterpillar Partnership Announced, and More – Chicago News RelatedU. Chicago and Northwestern Deadlines, and More – Chicago NewsLet’s explore some of the most interesting stories that have emerged from Chicago business schools this week. University of Chicago and Northwestern University Reveal 2018-19 MBA Deadlines – MetroMBA Both of Chicago’s top-tier business schools—Chicago Booth and Northwestern Kellogg—have announced deadlines for the upcoming MBA application season, starting this fall…June 20, 2018In “Chicago”Working From Home, Maximizing Profits, and More – Chicago NewsLet’s explore some of the most interesting stories that have emerged from Chicago business schools this week. Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions – Kellogg Insights Northwestern Kellogg Assistant Professor of Marketing Maferima Touré-Tillery and the University of…October 25, 2018In “Chicago”Tackling Unemployment Insurance with Google, and More – Chicago NewsLet’s explore some of the most interesting stories that have emerged from Chicago business schools this week. What Google Is Teaching Economists About Unemployment Insurance – Kellogg Insight For decades, policymakers have debated whether unemployment insurance provides a critical safety net during tough times or whether it extends joblessness by…January 24, 2019In “Chicago”last_img read more

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