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Forget the TUI share price! I think this FTSE 100 stock could double

first_imgForget the TUI share price! I think this FTSE 100 stock could double Our 6 ‘Best Buys Now’ Shares Enter Your Email Address Buying the TUI (LSE: TUI) share price after the recent stock market crash may seem appealing to many investors. Indeed, after the recent crash, shares in the holiday giant are trading at one of their lowest levels in history.However, the outlook for the holiday industry is far from certain. As such, buying the TUI share price today could come with more risk than reward, compared to other FTSE 100 stocks.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…TUI share price valueThe TUI share price decline of 57% since the start of the year highlights investor sentiment towards the firm is fragile. It’s easy to see why. The coronavirus pandemic has devastated the global travel and holiday market.While some countries are starting to lift restrictions on travellers, there’s no guarantee the market will be able to return turn to the level of activity before the crisis emerged. This suggests the outlook for the TUI share price is likely to remain weak for some time.What’s more, the TUI balance sheet is relatively vulnerable. The firm has been on an expansion drive in recent years. With earnings slumping, it’s difficult to see how the business will pay for all the capital spending it’s commissioned over the past few years.Therefore, with so much uncertainty surrounding the long-term outlook for the TUI share price, it might be best to avoid the business.A better alternative might be media group WPP (LSE: WPP).FTSE 100 giantGlobal advertising spending has plunged over the past few weeks. Companies have reacted to the coronavirus pandemic by putting the brakes on unnecessary expenditure. That includes advertising spending. WPP reported a near-8% decline in net sales in March and was bracing for a much more significant impact in April.However, WPP is well versed in navigating advertising market peaks and troughs. It’s planning to reduce capital spending by £2bn this year. That should help the business weather the crisis, according to management.These efforts, as well as WPP’s solid financial position, it could mean it’s well-placed to overcome short-term difficulties. And that should produce a share price recovery over the coming years. It certainly appears as if the outlook for WPP is much brighter than the TUI share price.In fact, as the most prominent advertising and media agency in the world, WPP may benefit from the crisis. The company’s smaller peers may not be able to survive as advertising spending collapses, leaving WPP to snap up a more significant share of the market in the short term.Overall, while the TUI share price may look cheap, WPP seems to be the better buy. Recent declines provide long-term investors with the opportunity to buy a high-quality business while it offers a wide margin of safety.If held as part of a well-diversified portfolio, this investment could have the potential to produce substantial returns for investors over the coming years. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Image source: Getty Images Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! Simply click below to discover how you can take advantage of this.center_img Rupert Hargreaves | Saturday, 30th May, 2020 | More on: TUI WPP “This Stock Could Be Like Buying Amazon in 1997” I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. See all posts by Rupert Hargreaveslast_img read more

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