Wear your Games spirit on your sleeve, and your hat, scarf and vest, too. The Halifax 2011 Canada Games Host Society is introducing its Gameswear Friday program, encouraging people in Halifax and Nova Scotia to wear their Gameswear every Friday from now until the Games in February. Businesses and organizations are invited to participate in the program by purchasing, or cost-sharing the purchase of, Gameswear and supporting staff wearing Gameswear on Fridays. Organizations that sign up as official Gameswear supporters will be eligible for discounts and a chance to get Gameswear rewards. The program launch coincides with the announcement of the 02.2011 Boutique, in Barrington Place Shops, that will sell Games merchandise, starting Saturday, Dec. 11. Gameswear merchandise can also be purchased at Zellers in Bayers Lake and Mic Mac Mall, as well as online at cgmerch.com . To sign up as an official Gameswear supporter and place a group order, e-mail Mike Ross at [email protected] or phone 902-579-8608. The 2011 Canada Winter Games will be the largest multi-sport event held in Nova Scotia and Halifax’s first Canada Winter Games. From Feb. 11 to 27, more than 2,700 athletes will compete in more than 20 sports, attracting thousands of visitors, VIPs, officials and media. Held every two years, alternating between summer and winter, the Canada Games are a key event in the development of Canada’s young athletes, producing the next generation of national, international and Olympic champions.