‘s Gawker Media, a highly profitable and famous business blog site, has recently announced layoffs, and that’s why. Nick Media, the founder of Gawker Denton, is not a fool, and his worries about the future have never been as strong as it is now. That’s why YAHOO has repeatedly laid off workers, which is why AOL, MSN and other second tier firms are going to continue to depreciate.
in the past year, analysts have claimed that online advertising will not be affected by the recession, people should be used in this kind of advertising spending more publicity, online advertising is the future mainstream advertising.
Blodge said the online display advertising spending in the second quarter has begun to show signs of decline, according to the Internet Advertising Bureau IAB data show that non search ads including display ads, classified ads spending grew 14% in the first quarter, the second quarter is only 5%. In September, there was a frightening downturn in the consumer market, and growth in non search advertising spending in the fourth quarter was almost certainly a negative number.
so, online display advertising growth has deteriorated to what extent? Blodge cited PWC’s data, in the past three years, the first quarter display advertising spending has been compared to the previous year, the fourth quarter is higher, while the second quarter spending is higher than the first quarter. But this year, the two indicators have declined see the rightmost data in the figure below. What’s more, the figure shows the total revenue of online advertising, including the growth of search advertising revenue.
estimates that the Internet display advertising market will fall by at least 10% next year, and by 2010, a bit more, according to Blodge
but Blodget thinks it’s time for us to wake up and face the reality. He believes that Internet advertising spending will decline in 2009, may even be a significant decline, and will continue to decline in 2010. Hundreds of new start-ups with advertising models will be crushed. YAHOO, CNET, AOL and other large display vendors will also be affected. Online advertising company or will usher in the second dotcom crisis.
now look at the income in the second quarter of the year. Compared with the second quarter of 2000, the second quarter of 2002 showed a 25% decline in advertising revenue. Perhaps the future will not be so bad, but it is not much better, and the slide will continue for at least two years.
chart 2, 1999 to the second quarter of 2008 U.S. Internet advertising revenue movements
Wang lecture: in 2007, making money online has been very difficult, many loopholes in the thinking of flooding.
website, a little more rational, and only rely on strength, in order to make money.
Trojan pop-up plug-ins, crooked ways, deception, will not last long.
2007. Looking forward to 2008, a little cold, bad voice, forgive me