n 2008 the website should take the road of marketing

The issue of life and death of

enterprise websites is a key issue in China’s network marketing industry. The new enterprise website represents the desire of an enterprise to carry out network marketing, while the dying enterprise website represents the dashed hope of an enterprise to carry out network marketing.

recently read an article called: enterprise website is dead! Said: "statistics show that corporate Web site page views a day 51.5% below 50 times, that is to say, more than half of the enterprise website in the sleeping state. This set of data certainly sends us the message that corporate websites are dying." Indeed, different enterprise website each die each, some was carrying the mission priority, crashing down; some died; and nothing flashy without substance, and more are on the line that is unknown to the public, the dead line ".

however, I wrote an article in response to: "enterprise website can not die!" expressed by the entire network marketing environment impact, enterprise website construction market is still in high speed development. For small and medium enterprises, they do not actually do a website, but to do network marketing. In the future, the development of enterprise websites must cater to the needs of Internet marketing, so as to have a longer life cycle.

The issue of life and death of

enterprise websites is a key issue in China’s network marketing industry. The new enterprise website represents the desire of an enterprise to carry out network marketing, while the dying enterprise website represents the dashed hope of an enterprise to carry out network marketing.

marketing website is the last one or two years new name, there is no standard definition in the industry. Overall, the marketing website is based on the enterprise marketing target site planning, evaluation system has good search engine performance and user experience, perfect effect, can use various means of organic visitors into customer service in the enterprise marketing target site. The concept of the marketing website breaks the traditional understanding of the website construction of the enterprise, and it conforms to the basic demand of the small and medium-sized enterprise for the establishment of the enterprise website.

marketing based site planning is to solve the enterprise website focuses on what, how to display the problem. The website planning of marketing type website takes marketing aim as the core, makes the website structure as flat as possible, and highlights the product, service and qualification of the enterprise. According to the enterprise’s industry attributes and their own characteristics, to determine the site’s visual style and key communication methods. In addition, the visitor interaction process is designed for different business types.

One of the distinctive features of the

marketing website is that it can "self promotion", which highlighted the search engine has a good performance on the marketing website (i.e. SEO, in the search engine search relevant keywords can obtain ideal natural ranking). Search engine optimization usually involves page structure, content design, external links and so on. It is a systematic project, and it is also the key point of marketing website construction. At the same time, the marketing website has >

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