MercedesBenz gives a guy godlike powers in its 2019 Super Bowl ad

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first_img Super Bowl 2019 Mercedes-Benz reading • Mercedes-Benz gives a guy god-like powers in its 2019 Super Bowl ad See All More about 2019 Mercedes-Benz A220 2020 BMW M340i review: A dash of M makes everything better Super Bowl 2019 ads so far: Watch them here How to watch Patriots vs. Rams online, start time and more Stream these football movies to kick off the big game Feb 7 • Every Avengers: Endgame character flash at the start of that Super Bowl trailer 2019 Mercedes-Benz A-Class redefines entry level More From Roadshow Preview • 2019 Mercedes-Benz A220 Sedan: A class above 2020 Hyundai Palisade review: Posh enough to make Genesis jealous Feb 28 • Last chance to get 3 months of Mint Mobile service for $20 0 Post a comment Mercedes-Benz is really aiming high for the new A-Class with its 2019 Super Bowl ad spot, entitled “Say The Word,” which it released Wednesday. In it, a random guy gets god-like powers that force the world, and its people and animals, to do his bidding. I mean, MBUX is cool, but I don’t think it’s been able to find any lost cats and has yet to make Ludacris appear at any of our parties.The A-Class has been available elsewhere in the world for some time now, but 2019 is the first time that we’re getting it stateside, and to our eyes, it’s a damn sight prettier than its curvier cousin, the CLA. Share your voice As we see in “Say The Word,” the new A-Class is one of the first platforms in Mercedes’ range to get the new MBUX infotainment system, and we appreciate this more democratic approach to the dispersion of tech. Why start on the S-Class and trickle down? Give MBUX to the people!”MBUX is a game-changer and we think that once aware of the A-Class price point and technology, a lot of people who hadn’t considered Mercedes or thought owning one was still several years away will want to take a look,” said Drew Slaven, vice president of marketing for Mercedes-Benz USA. “And, given that we have some of the highest owner loyalty in the industry, once these new buyers join the brand, they’re likely to stay for quite some time.” Aug 14 • Raising the entry-level bar Tags As part of MBUX’s natural speech recognition, it uses a form of AI that helps it understand you better when you talk. For example, if you whine at it, “Hey Mercedes, I’m cold,” MBUX will turn up the heat. It’s deceptively simple, but it works, and we like it.The new A-Class starts at an eminently reasonable $32,500 for the front-wheel drive version and prices climb quickly from there, thanks to that most Teutonic of traditions: lengthy options lists. Still, I’ve been looking at the configurator for like 20 minutes and still haven’t found the demigod option. We’ll let you know if we come across it. 56 Photos • Review • 2019 Mercedes-Benz A220 review: Raising the entry-level bar More Super Bowl May 7 • 2020 Toyota Supra first drive review: More reset than reboot More Mercedes-Benz 2020 Kia Telluride review: Kia’s new SUV has big style and bigger value 2019 Mercedes-Benz A-Class Sedan starts at $32,500 Mercedes-Benz Car Culture Luxury cars Sedans Super Bowl 2019last_img

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