VW is changing its logo for the first time since 2000 but


first_img Volkswagen 2019 Audi TT Roadster review: The exit interview More From Roadshow 10 Photos 2020 Lotus Evora GT first drive: A reminder to drive Car Industry Share your voice Check out the VW ID 3’s clever camouflagecenter_img Comments 2019 Jaguar F-Pace SVR first drive: A magnificent beast, indeed 9 Volkswagen Tags Enlarge ImageVolkswagen’s ditching the blue and white roundel that it’s been using since 2000 in favor of a simpler, 2D design. Volkswagen Remember back in 2013 when Apple decided to change the way that its iOS operating system looked by moving away from skeuomorphic designs that mimic 3D and toward so-called flat design?Well, it looks like the automotive world is finally getting on that design trend as well, albeit six years later. Specifically, Volkswagen is changing its logo, moving away from the bubblelike blue-and-white VW sign to a flat, simple black-and-white logo and it’s planning on debuting it officially on a vehicle in Frankfurt, according to a report published Thursday by Autoweek.That isn’t to say that the new logo hasn’t been out in the wild at all — it’s being used in the new Hello Light ad campaign as well as on some prototype vehicles — but the first production car to get it will likely be the new MkVIII Golf.While one manufacturer changing its logo does not a pattern make, two manufacturers would at least be a start. That’s where Lotus comes in. It too took its skeuomorphic fake-badge-like logo and binned it in favor of a simplified flat version.history-of-the-lotus-logoEnlarge ImageLotus is also moving toward flat design with its new logo and we’re liking the new look. Lotus Both of the new logos, Volkswagen’s and Lotus’, are familiar enough to be recognizable, but different enough to help create a break in customer’s minds and signify a new era for both companies. VW is anxious to distance itself from the dark era of Dieselgate and Lotus — now backed by Geely — wants to be thought of more seriously, as a manufacturer of desirable, quality cars.What do you think of the new logos for Lotus and Volkswagen? Let us know in the comments.last_img

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