two, the new elements cited eye tracking changes in
, another reason is that the search engine new SERPs elements sparked eye tracking changes. For example, the noble baby search result in the traditional left corner, because of the new SERP elements (such as Knowledge Graph, Carousel Local and Listings etc.) is dispersed.
ten years ago, eye tracking search results page that eye tracking showing gold triangle, but the new research found that this has changed, now people become more vertical eye tracking more dispersed.
Knowledge Graph (the knowledge map, directly displayed by the noble baby information in the SERP) will because the answer is relevant and significant difference of attention.
look at the noble baby Carousel (carousel, in an image, the top of the page display >
, the golden triangle into a more vertical dispersion
introduction: ten years ago, eye tracking search results page found eye tracking showing gold triangle, but the new research found that this has changed, now people become more vertical eye tracking more dispersed.
this study, 53 participants, asked them to complete 43 search tasks, and then catch their eye movements. All the operation in the PC Canada on the search engine to complete the noble baby.
with the new SERP elements appear constantly, people have the trend of faster scanning page. In 2005, researchers spend an average of 2 seconds to scan a page, now only 1.17 seconds.
participants will not meet in the relevant content directly jumped to the bottom of the contents of the. However, if the result is related to the knowledge map, it will in the following list attracts a lot of attention.
analysis, a cause of this change is that people use mobile devices to spread, cause people more accustomed to browsing page in a vertical way.
Mediative also in 2005 when done similar research. At that time, the study found that people focus on eye tracking SERPs is showing the "Golden Triangle" – the search results page in the upper left corner.
Mediative found that over the past ten years, the search engine results page (SERPs) have changed a lot, which also led to the change of users accessing SERPs attention.
however, results of this study in 2014 but ten years ago with great difference. The "Golden Triangle" disappeared, instead, focus on eye tracking people more vertical, and the search for something different.